Privacy Policy

Last updated:

This policy explains what we collect on thepracticalyard.com, why, and what you can do about it. It is written to be read, not to be impressive.

What we collect

Your email address and first name, when you enter them into a form on this site. Nothing else is required.
Your answers to on-site quizzes and calculators. These are used to show you a result and to decide which emails are relevant to you.
Standard technical data your browser sends: IP address, browser type, device type, referring page, and the pages you view.

Cookies and tracking

We use the Meta pixel to measure whether our advertising works and to show ads to people with similar interests. It sets cookies and reports events such as page views and form submissions back to Meta Platforms, Inc. Meta's own handling of that data is governed by Meta's Privacy Policy.

You can opt out of interest-based advertising through your Facebook and Instagram ad settings, through the Digital Advertising Alliance opt-out, or by blocking third-party cookies in your browser.

How we use your email

We send you the free resource you requested, plus regular emails with practical guidance and product recommendations for self-reliant homeowners. Some of those recommendations are paid affiliate links (see below).

Every email has an unsubscribe link at the bottom. One click and you are out, permanently. We do not sell, rent, or trade your email address to anyone.

Affiliate disclosure

We earn commissions on products we recommend. If you click a link on this site or in our emails and buy something, the merchant pays us a percentage of the sale. You pay exactly the same price — the commission comes out of the merchant's margin, not your pocket.

This is how the site is funded. We only recommend products we would describe to a neighbour, but you should treat every recommendation here as a paid one and judge it accordingly.

Who else touches your data

Our email provider, to store your address and deliver messages.
Cloudflare, which hosts this site and handles security and delivery.
Meta Platforms, for advertising measurement as described above.
Merchants whose products you choose to buy — at that point you are on their site, under their privacy policy, and we never see your payment details.

Your rights

Wherever you live, you can ask us what we hold about you, ask us to correct it, or ask us to delete it. If you are in the EU/EEA or UK, this is your right under the GDPR. If you are in California, this is your right under the CCPA, and we confirm that we do not sell personal information.

Email us at privacy@thepracticalyard.com and we will action it within 30 days.

Children

This site is not intended for anyone under 16, and we do not knowingly collect their information.

Changes

If this policy changes materially, we will update the date at the top and, where the change affects how we use your email, tell you by email.